The Maruti Story by R C Bhargava

Summary of The Maruti Story

The targets were stupendous and considered unachievable by almost everyone.Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network and develop and launch a people's car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures and having to please both its masters in the government and Suzuki Motor Corporation.

However, the Maruti project succeeded and in ways that were unimaginable in 1983. the car revolutionized the industry and put a county on wheels. Suddenly, ordinary middle-class men and women could aspire to own a reliable, economical and modern car and the steep sales target were easily met. 26 years later, the company, now free of government controls and facing competition from the world's major manufacturers who have entered the Indian market,still leads the way. Not only that, cars made by Maruti can be seen in all continents.

By any yardstick, it is an incredible story, involving grit, management skill and entrepreneurship of a high order. R. C. Bhargava, who was at the helm of the company and is currently its chairman, co-writing with senior journalist and author Seetha, shows how it was done in this riveting account of a landmark achievement.

Indiaplaza Review

The automobile industry, may it be Indian or global, has had always fascinated audience worldwide. Right from the legendary Model T by the respected Henry Ford to the current omnipresent models on the road, the auto industry has nothing but evolved to an impeccable level.

Speaking of legends, one might remember the people's car The Beetle, Model T of course, Toyota Land Cruiser, Honda Civic, Rolls Royce Phantom, Mercedes SLR to name a few. These are all on a global scale. However when it comes to the Indian market, there is only car, that can be called our own legend, an icon that revolutionized (not kidding here) the Indian auto industry;The Maruti 800.

Nobody knows the story behind the 800, only that it dominated the Indian road for over a decade. Why is it so special? The book, The Maruti Story explains this and a lot more history behind this car. Launched in 1982, this was perceived as a people's car. Damn right it was! The sales figure alone explains the success rate. Over 27 lacs units have been sold its inception!

This was the car that made the common man think 'Finally...' Maruti Suzuki has always been a leader in the field. With a current market share 50%(every second car sold on road is a Maruti Suzuki), Maruti Suzuki has dominated the Indian road and the Indian mind for over 25 years now.

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The book The Maruti Story by R C Bhargava ISBN 9788172237806 is available at Rs 339, 32% discount and may qualify for free shipping anywhere in India. When you order the book The Maruti Story by R C Bhargava at Indiaplaza.in, you are sure to receive a brand new copy and not an old copy or a used book.

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