Summary of The Maruti Story
The targets were stupendous and considered unachievable by almost
everyone.Slightly over two years to find a suitable partner, finalize all legal
documentation, get governmental approval to these agreements as well as to the
investment proposals, build a factory, develop a supplier base to meet
localization regulations, create a sales and service network and develop and
launch a people's car that would sell 100,000 a year, in a sector where Indian
expertise was limited. And to do this as a public sector company, having to
follow all governmental systems and procedures and having to please both its
masters in the government and Suzuki Motor Corporation.
However, the Maruti project succeeded and in ways that were unimaginable in
1983. the car revolutionized the industry and put a county on wheels. Suddenly,
ordinary middle-class men and women could aspire to own a reliable, economical
and modern car and the steep sales target were easily met. 26 years later, the
company, now free of government controls and facing competition from the world's
major manufacturers who have entered the Indian market,still leads the way. Not
only that, cars made by Maruti can be seen in all continents.
By any yardstick, it is an incredible story, involving grit, management skill
and entrepreneurship of a high order. R. C. Bhargava, who was at the helm of the
company and is currently its chairman, co-writing with senior journalist and
author Seetha, shows how it was done in this riveting account of a landmark
achievement.
Indiaplaza Review
The automobile industry, may it be Indian or global, has had always fascinated
audience worldwide. Right from the legendary Model T by the respected Henry Ford
to the current omnipresent models on the road, the auto industry has nothing but
evolved to an impeccable level.
Speaking of legends, one might remember the people's car The Beetle, Model T of
course, Toyota Land Cruiser, Honda Civic, Rolls Royce Phantom, Mercedes SLR to
name a few. These are all on a global scale. However when it comes to the Indian
market, there is only car, that can be called our own legend, an icon that
revolutionized (not kidding here) the Indian auto industry;The Maruti 800.
Nobody knows the story behind the 800, only that it dominated the Indian road
for over a decade. Why is it so special? The book, The Maruti Story explains
this and a lot more history behind this car. Launched in 1982, this was
perceived as a people's car. Damn right it was! The sales figure alone explains
the success rate. Over 27 lacs units have been sold its inception!
This was the car that made the common man think 'Finally...' Maruti Suzuki has
always been a leader in the field. With a current market share 50%(every second
car sold on road is a Maruti Suzuki), Maruti Suzuki has dominated the Indian
road and the Indian mind for over 25 years now.
Read review of the book The Maruti Story by R C Bhargava and buy the book online.
The book The Maruti Story by R C Bhargava ISBN 9788172237806 is available at Rs 339, 32% discount and may qualify for free shipping anywhere in India. When you order the book The Maruti Story by R C Bhargava at Indiaplaza.in, you are sure to receive a brand new copy and not an old copy or a used book.
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